Key Concepts in Media Music Industry

What is it?

Crowdfunding is the process of getting a personal or group project (album) funded by a group of people. Anyone can be involved in funding your project. Incentives are usually offered for funders depending on how much they donate.

What might musicians raise money for?

Studio time
Post Production on your album
A New Music Video
Touring Resources
Anything related to your music that has an outcome!

What are the benefits?

You get your music made
You're building a fanbase
Generating contacts as the crowdfunding site will usually provide you an email contact of a contributor.

The above is summarised from here https://www.musicindustryhowto.com/crowdfunding-for-musicians-the-ultimate-guide-part-1/

Another article on the benefit of crowdfunding for artists and audiences. http://www.hypebot.com/hypebot/2012/08/music-crowdfunding-benefits-go-beyond-show-me-the-money.html

Pros and Cons of crowdfunding

https://www.musicbusinessworldwide.com/how-to-successfully-crowdfund-a-music-project/

What's currently being crowdfunded?

Monday, 1 May 2017

Revision. Past Question 1

Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.

2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
You must choose to focus on one of the following media areas. You may also refer to other media in your answer.

Film
Music
Newspapers
Radio
Magazines
Video games

How to structure your response (see below for some class approaches to this question - some sections were wiped off for space so refer to your class notes).