Music Exam Areas

Musin Industry Final Lesson

All about Crowdfunding

What is it?

Crowdfunding is the process of getting a personal or group project (album) funded by a group of people. Anyone can be involved in funding your project. Incentives are usually offered for funders depending on how much they donate.

What might musicians raise money for?

• Studio time
• Post Production on your album
• A New Music Video
• Touring Resources
• Anything related to your music that has an outcome!

What are the benefits?

• You get your music made
• You're building a fanbase
• Generating contacts as the crowdfunding site will usually provide you an email contact of a contributor.

The above is summarised from here https://www.musicindustryhowto.com/crowdfunding-for-musicians-the-ultimate-guide-part-1/

Another article on the benefit of crowdfunding for artists and audiences. http://www.hypebot.com/hypebot/2012/08/music-crowdfunding-benefits-go-beyond-show-me-the-money.html

Pros and Cons of crowdfunding

https://www.musicbusinessworldwide.com/how-to-successfully-crowdfund-a-music-project/

What's currently being crowdfunded?

Kickstarter

https://www.kickstarter.com/discover/categories/music

Indiegogo

https://www.indiegogo.com/explore/music?quick_filter=trending&location=everywhere&project_type=all&percent_funded=all&goal_type=all&more_options=false&status=all

Go Fund Me

https://www.gofundme.com/mvc.php?route=category&term=music

s://www.kickstarter.com/discover/categories/music?ref=home_featured

Revision - Past Question 3 - Distribution in Music Industry

Revision - Past question 2

Revision. Past Question 1

Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.

2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
You must choose to focus on one of the following media areas. You may also refer to other media in your answer.

Film
Music 
Newspapers
Radio
Magazines
Video games


How to structure your response (see below for some class approaches to this question - some sections were wiped off for space so refer to your class notes).

Some Piracy Stats

http://www.go-gulf.com/blog/online-piracy/

Additional Independent Case Study

 

A useful blog with some additional case studies

http://portfolio.reigate.ac.uk/view/view.php?id=7971

Sonys response to - How do you make money when people stream??

Sony Music UK believes it’s getting closer to answering a question baffling many record labels at the moment – how can money be made from acts now that people are more likely to stream tracks from rather than purchase?

http://www.thedrum.com/news/2016/03/16/sony-music-quietly-working-adapt-market-now-devoid-purchase-journey

Ownership, Vertical Integration, the Internet, Exchange and Vevo

Vevo has always had access to Sony Music's and Universal Music's videos -- it was, after all, a collaboration between the two companies (vertical integration - owning a point of exchange). Now, thanks to a licensing deal it hashed out with the Warner Music Group, it can finally publish videos from all three major labels. 

Veto plans to launch a video subscription service sometime in the future. Now that it's got all three labels on board, the service will likely be able to feature a bigger variety of artists and maximise their revenue streams ensuring that they maintain their dominance within the indutsry. 

This announcement is good news for artists signed to Warner Music Group, as they have been missing out on potential royalties for years now. Vevo pulls in tons of traffic, and the advertising revenue is welcome by most acts. The website brings in around 17 billion views a month, and that number is expected to rise. While the amount earned for every ad displayed and clicked isn’t very high on video platforms, sites like Vevo benefit from scale, and when a popular music video brings in hundreds of millions of plays, everybody benefits. Nielsen figures show that video streaming services such as YouTube and Vevo accounted for more than 50 per cent of music streamed in 2015, or more than Spotify, Apple Music, Tidal and Google’s own Play Music combined.

All about Ed Sheeran - another potential case study

Ed Sheeran has taken 2017 by storm....but how..........make notes from each of these links to develop an excellent case study example of cross media convergence, using the internet, global reach, digital distribution, audience consumption and digital technologies.

Background and reach - http://www.ifpi.org/nurturing-and-promoting-talent/ed-sheeran

Using Snapchat - http://www.thedrum.com/news/2017/01/06/ed-sheeran-hides-new-single-snapchat-lens-part-album-teaser-campaign

How he recently broke the charts and spotify- https://musicindustryblog.wordpress.com/2017/03/13/how-ed-sheeran-broke-the-charts/

http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html

How he helped boost the industry figures and revenue - http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html

How Atlantic Records a subsidiary of Warner Music marketed Divide - http://musically.com/2017/03/31/marketing-ed-sheeran-divide-cats/

Social Media marketing campaigns

This article explores how artists have used social media to create some exciting and interactive marketing campaigns in a music 2.0 world where the audience are steering the industry.

http://harkable.com/blog/the-best-social-media-campaigns-in-music/

This article raises some excellent points about the internet and the use of social media in the marketing and consumption of music.

http://harkable.com/blog/the-best-social-media-campaigns-in-music/

Katy Perry using the platform of social media to market her music

Katy Perry releases her latest single on Friday 28th April - here's how she has interacted with her fans and created hype and buzz about her impending release.....

http://www.billboard.com/articles/columns/pop/7775013/katy-perry-cherry-pie-tweets

http://www.cknw.com/syn/73/133005/tross-katy-perry-shares-a-clip-of-new-song-bon-appetit-using-cherry-pie-recipe

http://www.teenvogue.com/story/katy-perry-teases-bon-appetit-with-cherry-pie-recipe

Excellent case study material - Beyonce and Lemonade!

Beyonce created an amazing cross media marketing campaign for the release of her album Lemonade last year. She surprised fans by dropping the entire album with no prior marketing - here is how she made the most of cross media convergence (utilising a range of media platforms to promote herself and present her album for digital download). She used the internet to get her album international success.

Make notes from the links below and research this further independently:

https://www.musicbusinessworldwide.com/beyonces-lemonade-is-a-piracy-smash-but-its-taken-tidal-to-no-1/

http://www.ghost.la/blog/2016/4/26/beyonc-turns-lemons-into-digital-marketing-lemonade

https://www.noisylittlemonkey.com/blog/marketing-beyonce-lemonade

http://www.campaignlive.co.uk/article/beyonce-vs-radiohead-art-explosive-album-drop/1393545

https://onlineacademiccommunity.uvic.ca/beycreative/2016/11/16/beyonce-media-branding-strategies-and-lemonade/

Fandom@ Superfans in the Music Industry

Super Fans: The Future of the Music Industry by Benji Rogers

Current Statistics

Here are some links to explore for current statistics on the industry and audience consumption;

https://musicindustryblog.wordpress.com/2017/02/26/global-recorded-market-music-market-shares-2016/

http://winformusic.org/files/WINTEL%202015.pdf

http://www.digitalmusicnews.com/2016/08/03/two-thirds-music-sales-come-three-major-labels/

Exam answers - advice on structure

Past questions

Useful revision tools

Key Terms

https://quizlet.com/8441245/the-music-industry-g322-media-studies-flash-cards/

An excellent blog with additional info

http://portfolio.reigate.ac.uk/view/view.php?id=7971

Music Industry - Revision Lesson 1.

Music industry final revision from becks84

Pros and Cons of Music Piracy

REMEMBER

Music Piracy has always been around but because of the proliferation of hardware and software and the development of the internet, which has led to a significant change in audience consumption habits, digital piracy has grown and rocked the music industry by hitting it's core market. David Gauntlett attributes this shift in the industry from institutionally controlled to more audience led to the change from push to pull media (web 1.0 to web 2.0). Clay Shirky outlines how the 'fluidity' of media has seen the industry transform. Technological and media convergence have seen an increase in audiences obtaining music for free from a multitude of sources.  Youtube 'ripping' saw a 25% increase last year and the music industry claims that 12.5 billion in revenue was lost last year with artist development funds becoming almost depleted. However, there are seemingly pros and cons to piracy;

https://portlandmusicfoundation.org/8-pros-and-cons-of-music-piracy

Music Video all about piracy

An additional resource to look through on Piracy

 

 

Spotify - an alternative to piracy?

http://mashable.com/2011/08/11/spotify-indie-labels/#2x.l0FkSdiqT

Majors responding to piracy

https://torrentfreak.com/major-record-labels-sue-mp3skull-150420/

https://www.theguardian.com/technology/2014/apr/03/major-labels-vkontakte-russia-music-piracy

Lesson 10. Piracy

Some good points raised here about music fandom

http://nancybaym.com/2009BaymMIDEM.pdf

http://www.goodfellowpublishers.com/free_files/Chapter%208-69a875135defd0b41b1ddeb4aaa0ef82.pdf

https://www.theguardian.com/music/2014/jun/17/can-fan-campaigns-reinvent-the-music-industry-kickstarter-crowdfunding

Excellent additional sources of case study material

http://portfolio.reigate.ac.uk/view/view.php?id=7971

http://musicindustrysectionb.blogspot.co.uk/

http://www.musicweek.com/

http://www.bpi.co.uk/default.aspx

https://www.theguardian.com/business/musicindustry

http://www.hypebot.com/

http://www.sheffieldav.com/education/how-technology-transformed-music-industry

https://www.riaa.com/wp-content/uploads/2015/09/LabelsAtWork.pdf

Lesson 8 & 9 - Music Marketing Activity

1. Read through the presentation and make detailed notes on different methods of marketing that have been used in a 2.0 world. 

2. Identify different methods of advertising used by both Sony Music and your chosen Independent label. How are they targeting their audiences? How are they engaging with their audience?

3. Identify examples of Fandom for an artist from Sony Music and your chosen Independent label.
What advantages and disadvantages can you deduce from this?

Feedback your findings in small groups. 

Lesson 8 Marketing Music

Look for uses of social media for marketing in the Espresso presentation on Music 2.0

Majors Vs Indies - some additional resources

All about Indie Labels

Here are some excellent articles to help with your Independent Case study

https://www.thebalance.com/signing-with-an-indie-label-2460744

https://www.thebalance.com/record-labels-101-2460788

https://www.thebalance.com/indie-label-contracts-2460760

https://www.thebalance.com/what-is-the-difference-between-licensing-and-distribution-2460738


Domino Records

https://www.thebalance.com/domino-records-profile-2460518

Technology - Majors Vs Indies (some excellent points for your exam)

http://shatteredchainrecords.com/recordlabelsmajorvsindie/

The Longtail - simple explanation about how indies and unsigned artists can benefit.

https://www.entrepreneurs-journey.com/175/music-distribution-revolution/

All about independent labels!

https://www.theguardian.com/technology/2015/apr/10/things-we-learned-indie-labels-digital

Lesson 7. Independent Music Labels

Independent Music Labels from becks84

A Video to watch in your own time that raises some good points.

Lesson 6. Sony as a Case Study

Activity in google classroom - Sony Case Study

Advantages and disadvantages of synergy


https://www.slideshare.net/nicolanais/clipboards/my-clips

Lesson 5. Horizontal and Vertical Integration

Horizontal & vertical integration from nicolanais

360 degree contracts

360 degree contracts from JodieFreeman123

An excellent read and overview of the 360 degree deal

https://www.thebalance.com/how-360-deals-in-the-music-industry-work-2460343

Lesson 4 - The big 3

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A good overview of the Big 3

https://www.thebalance.com/big-three-record-labels-2460743

Useful sources for technology handouts

http://www.virgin.com/disruptors/what-impact-has-the-digital-age-had-on-emerging-artists

http://www.bbc.co.uk/news/business-28023116

http://taliferromusic.com/how-has-technology-affected-the-music-industry/

This covers a lot of different areas  - production, distribution, consumption http://www.bemuso.com/articles/biglabelsnofuture.html

The future of music industry from Stefano Catracchia

http://www.musicbusinessworldwide.com/record-labels-dont-just-adapt-to-the-music-evolution-guide-it/

http://www.nielsen.com/us/en/insights/news/2015/everyone-listens-to-music-but-how-we-listen-is-changing.html

http://www.theguardian.com/technology/2015/jan/02/streaming-music-industry-apple-google

http://www.ifpi.org/news/Global-digital-music-revenues-match-physical-format-sales-for-first-time

Tidal - New artist owned streaming site

http://www.dailymail.co.uk/tvshowbiz/article-3018528/RIP-Spotify-Jay-Z-recruits-host-celeb-pals-including-Rihanna-Madonna-Kanye-launch-new-streaming-service.html

Making the most of the Internet for unsigned and emerging artists

Evolution of Music Online

Off Book: The Evolution of Music Online from PBS Digital Studios on Vimeo.

Artists Made famous by the internet!

http://www.theguardian.com/music/2014/feb/20/ward-alvord-days-boyce-avenue-youtube-pop-stars?CMP=share_btn_tw

The internet and the music industry - additional resource

Connect or Die: How to survive in a Music 2.0 world from Martafy!

Technology..........benefitting unsigned, emerging and independent artists

Lesson 2 & 3. Technologies

Music Industry: Technology from nicolanais

Link for Slide 1

TASK

Create a detailed handout on the impact of technology and the internet on the music industry. Include statistics and developments. Use your lesson notes and the links / videos below to help you.

https://www.recordingconnection.com/reference-library/recording-entrepreneurs/how-the-internet-changed-music/

http://socialnomics.net/2014/07/23/how-has-the-internet-and-social-media-changed-the-music-industry/

https://econsultancy.com/blog/68522-the-impact-of-technology-and-social-media-on-the-music-industry/

http://www.ifpi.org/downloads/GMR2016.pdf

There is so much content on this blog - search through the posts https://musicindustryblog.wordpress.com

Lesson 1. Music Consumption

1. Ask your peers the following;

1. How has the way in which you obtain music changed over the years?
2. How do you find out about music that's new for you?
3. What format of music do you buy/use?
4. The hardware/technologies/devices you use to listen to music?

Feedback your responses in small groups and make a note of peer feedback. What conclusions can you draw about contemporary music consumption?



2. Research the following and make notes (stats) on contemporary music consumption - how is it changing from previous years? What impact is it having on record labels, artists and consumers? Support points you raise with key evidence from the stimulus material. 


http://ifpi.org/news/IFPI-GLOBAL-MUSIC-REPORT-2016


https://www.bpi.co.uk/home/bpi-official-uk-recorded-music-market-report-for-2016.aspx


Read Chapter 6 http://www.ukmusic.org/assets/general/measuring-music-2016.pdf

3. Class discussion: What are the biggest changes in music consumption? What has caused these changes? What impact do you think it has on audience and producers (positive and negative)

Make notes as your peers feedback their thoughts.

5. Write a detailed evaluative paragraph which examines how music consumption has changed over the years suggesting what factors have lead to the changes.

Intro to the Unit

Intro to unit from nicolanais