Ed Sheeran has taken 2017 by storm....but how..........make notes from each of these links to develop an excellent case study example of cross media convergence, using the internet, global reach, digital distribution, audience consumption and digital technologies.
Background and reach - http://www.ifpi.org/nurturing-and-promoting-talent/ed-sheeran
Using Snapchat - http://www.thedrum.com/news/2017/01/06/ed-sheeran-hides-new-single-snapchat-lens-part-album-teaser-campaign
How he recently broke the charts and spotify- https://musicindustryblog.wordpress.com/2017/03/13/how-ed-sheeran-broke-the-charts/
http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html
How he helped boost the industry figures and revenue - http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html
How Atlantic Records a subsidiary of Warner Music marketed Divide - http://musically.com/2017/03/31/marketing-ed-sheeran-divide-cats/
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