Beyonce created an amazing cross media marketing campaign for the release of her album Lemonade last year. She surprised fans by dropping the entire album with no prior marketing - here is how she made the most of cross media convergence (utilising a range of media platforms to promote herself and present her album for digital download). She used the internet to get her album international success.
Make notes from the links below and research this further independently:
https://www.musicbusinessworldwide.com/beyonces-lemonade-is-a-piracy-smash-but-its-taken-tidal-to-no-1/
http://www.ghost.la/blog/2016/4/26/beyonc-turns-lemons-into-digital-marketing-lemonade
https://www.noisylittlemonkey.com/blog/marketing-beyonce-lemonade
http://www.campaignlive.co.uk/article/beyonce-vs-radiohead-art-explosive-album-drop/1393545
https://onlineacademiccommunity.uvic.ca/beycreative/2016/11/16/beyonce-media-branding-strategies-and-lemonade/
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