Key Concepts in Media Music Industry

Tuesday, 9 May 2017

Thursday, 4 May 2017

What is it?

Crowdfunding is the process of getting a personal or group project (album) funded by a group of people. Anyone can be involved in funding your project. Incentives are usually offered for funders depending on how much they donate.

What might musicians raise money for?

Studio time
Post Production on your album
A New Music Video
Touring Resources
Anything related to your music that has an outcome!

What are the benefits?

You get your music made
You're building a fanbase
Generating contacts as the crowdfunding site will usually provide you an email contact of a contributor.

The above is summarised from here https://www.musicindustryhowto.com/crowdfunding-for-musicians-the-ultimate-guide-part-1/

Another article on the benefit of crowdfunding for artists and audiences. http://www.hypebot.com/hypebot/2012/08/music-crowdfunding-benefits-go-beyond-show-me-the-money.html

Pros and Cons of crowdfunding

https://www.musicbusinessworldwide.com/how-to-successfully-crowdfund-a-music-project/

What's currently being crowdfunded?

Wednesday, 3 May 2017

Revision - Past Question 3 - Distribution in Music Industry

Tuesday, 2 May 2017

Revision - Past question 2

Monday, 1 May 2017

Revision. Past Question 1

Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.

2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
You must choose to focus on one of the following media areas. You may also refer to other media in your answer.

Film
Music
Newspapers
Radio
Magazines
Video games

How to structure your response (see below for some class approaches to this question - some sections were wiped off for space so refer to your class notes).

Friday, 28 April 2017

Some Piracy Stats

http://www.go-gulf.com/blog/online-piracy/

Thursday, 27 April 2017

Additional Independent Case Study

A useful blog with some additional case studies

http://portfolio.reigate.ac.uk/view/view.php?id=7971

Sonys response to - How do you make money when people stream??

Sony Music UK believes it’s getting closer to answering a question baffling many record labels at the moment – how can money be made from acts now that people are more likely to stream tracks from rather than purchase?

http://www.thedrum.com/news/2016/03/16/sony-music-quietly-working-adapt-market-now-devoid-purchase-journey

Ownership, Vertical Integration, the Internet, Exchange and Vevo

Vevo has always had access to Sony Music's and Universal Music's videos -- it was, after all, a collaboration between the two companies (vertical integration - owning a point of exchange). Now, thanks to a licensing deal it hashed out with the Warner Music Group, it can finally publish videos from all three major labels.

Veto plans to launch a video subscription service sometime in the future. Now that it's got all three labels on board, the service will likely be able to feature a bigger variety of artists and maximise their revenue streams ensuring that they maintain their dominance within the indutsry.

This announcement is good news for artists signed to Warner Music Group, as they have been missing out on potential royalties for years now. Vevo pulls in tons of traffic, and the advertising revenue is welcome by most acts. The website brings in around 17 billion views a month, and that number is expected to rise. While the amount earned for every ad displayed and clicked isn’t very high on video platforms, sites like Vevo benefit from scale, and when a popular music video brings in hundreds of millions of plays, everybody benefits. Nielsen figures show that video streaming services such as YouTube and Vevo accounted for more than 50 per cent of music streamed in 2015, or more than Spotify, Apple Music, Tidal and Google’s own Play Music combined.

All about Ed Sheeran - another potential case study

Ed Sheeran has taken 2017 by storm....but how..........make notes from each of these links to develop an excellent case study example of cross media convergence, using the internet, global reach, digital distribution, audience consumption and digital technologies.

Background and reach - http://www.ifpi.org/nurturing-and-promoting-talent/ed-sheeran

Using Snapchat - http://www.thedrum.com/news/2017/01/06/ed-sheeran-hides-new-single-snapchat-lens-part-album-teaser-campaign

How he recently broke the charts and spotify- https://musicindustryblog.wordpress.com/2017/03/13/how-ed-sheeran-broke-the-charts/

http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html

How he helped boost the industry figures and revenue - http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html

How Atlantic Records a subsidiary of Warner Music marketed Divide - http://musically.com/2017/03/31/marketing-ed-sheeran-divide-cats/

Social Media marketing campaigns

This article explores how artists have used social media to create some exciting and interactive marketing campaigns in a music 2.0 world where the audience are steering the industry.

http://harkable.com/blog/the-best-social-media-campaigns-in-music/

This article raises some excellent points about the internet and the use of social media in the marketing and consumption of music.

http://harkable.com/blog/the-best-social-media-campaigns-in-music/