Lesson 8 & 9 - Music Marketing Activity

1. Read through the presentation and make detailed notes on different methods of marketing that have been used in a 2.0 world. 

2. Identify different methods of advertising used by both Sony Music and your chosen Independent label. How are they targeting their audiences? How are they engaging with their audience?

3. Identify examples of Fandom for an artist from Sony Music and your chosen Independent label.
What advantages and disadvantages can you deduce from this?

Feedback your findings in small groups. 

Lesson 8 Marketing Music

Look for uses of social media for marketing in the Espresso presentation on Music 2.0

Majors Vs Indies - some additional resources

All about Indie Labels

Here are some excellent articles to help with your Independent Case study

https://www.thebalance.com/signing-with-an-indie-label-2460744

https://www.thebalance.com/record-labels-101-2460788

https://www.thebalance.com/indie-label-contracts-2460760

https://www.thebalance.com/what-is-the-difference-between-licensing-and-distribution-2460738


Domino Records

https://www.thebalance.com/domino-records-profile-2460518

Technology - Majors Vs Indies (some excellent points for your exam)

http://shatteredchainrecords.com/recordlabelsmajorvsindie/

The Longtail - simple explanation about how indies and unsigned artists can benefit.

https://www.entrepreneurs-journey.com/175/music-distribution-revolution/

All about independent labels!

https://www.theguardian.com/technology/2015/apr/10/things-we-learned-indie-labels-digital

Lesson 7. Independent Music Labels

Independent Music Labels from becks84

A Video to watch in your own time that raises some good points.

Lesson 6. Sony as a Case Study

Activity in google classroom - Sony Case Study

Advantages and disadvantages of synergy


https://www.slideshare.net/nicolanais/clipboards/my-clips

Lesson 5. Horizontal and Vertical Integration

Horizontal & vertical integration from nicolanais

360 degree contracts

360 degree contracts from JodieFreeman123

An excellent read and overview of the 360 degree deal

https://www.thebalance.com/how-360-deals-in-the-music-industry-work-2460343

Lesson 4 - The big 3

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A good overview of the Big 3

https://www.thebalance.com/big-three-record-labels-2460743

Useful sources for technology handouts

http://www.virgin.com/disruptors/what-impact-has-the-digital-age-had-on-emerging-artists

http://www.bbc.co.uk/news/business-28023116

http://taliferromusic.com/how-has-technology-affected-the-music-industry/

This covers a lot of different areas  - production, distribution, consumption http://www.bemuso.com/articles/biglabelsnofuture.html

The future of music industry from Stefano Catracchia

http://www.musicbusinessworldwide.com/record-labels-dont-just-adapt-to-the-music-evolution-guide-it/

http://www.nielsen.com/us/en/insights/news/2015/everyone-listens-to-music-but-how-we-listen-is-changing.html

http://www.theguardian.com/technology/2015/jan/02/streaming-music-industry-apple-google

http://www.ifpi.org/news/Global-digital-music-revenues-match-physical-format-sales-for-first-time

Tidal - New artist owned streaming site

http://www.dailymail.co.uk/tvshowbiz/article-3018528/RIP-Spotify-Jay-Z-recruits-host-celeb-pals-including-Rihanna-Madonna-Kanye-launch-new-streaming-service.html

Making the most of the Internet for unsigned and emerging artists

Evolution of Music Online

Off Book: The Evolution of Music Online from PBS Digital Studios on Vimeo.

Artists Made famous by the internet!

http://www.theguardian.com/music/2014/feb/20/ward-alvord-days-boyce-avenue-youtube-pop-stars?CMP=share_btn_tw

The internet and the music industry - additional resource

Connect or Die: How to survive in a Music 2.0 world from Martafy!

Technology..........benefitting unsigned, emerging and independent artists

Lesson 2 & 3. Technologies

Music Industry: Technology from nicolanais

Link for Slide 1

TASK

Create a detailed handout on the impact of technology and the internet on the music industry. Include statistics and developments. Use your lesson notes and the links / videos below to help you.

https://www.recordingconnection.com/reference-library/recording-entrepreneurs/how-the-internet-changed-music/

http://socialnomics.net/2014/07/23/how-has-the-internet-and-social-media-changed-the-music-industry/

https://econsultancy.com/blog/68522-the-impact-of-technology-and-social-media-on-the-music-industry/

http://www.ifpi.org/downloads/GMR2016.pdf

There is so much content on this blog - search through the posts https://musicindustryblog.wordpress.com

Lesson 1. Music Consumption

1. Ask your peers the following;

1. How has the way in which you obtain music changed over the years?
2. How do you find out about music that's new for you?
3. What format of music do you buy/use?
4. The hardware/technologies/devices you use to listen to music?

Feedback your responses in small groups and make a note of peer feedback. What conclusions can you draw about contemporary music consumption?



2. Research the following and make notes (stats) on contemporary music consumption - how is it changing from previous years? What impact is it having on record labels, artists and consumers? Support points you raise with key evidence from the stimulus material. 


http://ifpi.org/news/IFPI-GLOBAL-MUSIC-REPORT-2016


https://www.bpi.co.uk/home/bpi-official-uk-recorded-music-market-report-for-2016.aspx


Read Chapter 6 http://www.ukmusic.org/assets/general/measuring-music-2016.pdf

3. Class discussion: What are the biggest changes in music consumption? What has caused these changes? What impact do you think it has on audience and producers (positive and negative)

Make notes as your peers feedback their thoughts.

5. Write a detailed evaluative paragraph which examines how music consumption has changed over the years suggesting what factors have lead to the changes.

Intro to the Unit

Intro to unit from nicolanais