Lesson 8 & 9 - Music Marketing Activity

1. Read through the presentation and make detailed notes on different methods of marketing that have been used in a 2.0 world. 

2. Identify different methods of advertising used by both Sony Music and your chosen Independent label. How are they targeting their audiences? How are they engaging with their audience?

3. Identify examples of Fandom for an artist from Sony Music and your chosen Independent label.
What advantages and disadvantages can you deduce from this?

Feedback your findings in small groups.