Friday 28 April 2017
Thursday 27 April 2017
Sonys response to - How do you make money when people stream??
Sony Music UK believes it’s getting closer to answering a question baffling many record labels at the moment – how can money be made from acts now that people are more likely to stream tracks from rather than purchase?
http://www.thedrum.com/news/2016/03/16/sony-music-quietly-working-adapt-market-now-devoid-purchase-journey
http://www.thedrum.com/news/2016/03/16/sony-music-quietly-working-adapt-market-now-devoid-purchase-journey
Ownership, Vertical Integration, the Internet, Exchange and Vevo
Vevo has always had access to Sony Music's and Universal Music's videos -- it was, after all, a collaboration between the two companies (vertical integration - owning a point of exchange). Now, thanks to a licensing deal it hashed out with the Warner Music Group, it can finally publish videos from all three major labels.
Veto plans to launch a video subscription service sometime in the future. Now that it's got all three labels on board, the service will likely be able to feature a bigger variety of artists and maximise their revenue streams ensuring that they maintain their dominance within the indutsry.
This announcement is good news for artists signed to Warner Music Group, as they have been missing out on potential royalties for years now. Vevo pulls in tons of traffic, and the advertising revenue is welcome by most acts. The website brings in around 17 billion views a month, and that number is expected to rise. While the amount earned for every ad displayed and clicked isn’t very high on video platforms, sites like Vevo benefit from scale, and when a popular music video brings in hundreds of millions of plays, everybody benefits. Nielsen figures show that video streaming services such as YouTube and Vevo accounted for more than 50 per cent of music streamed in 2015, or more than Spotify, Apple Music, Tidal and Google’s own Play Music combined.
All about Ed Sheeran - another potential case study
Ed Sheeran has taken 2017 by storm....but how..........make notes from each of these links to develop an excellent case study example of cross media convergence, using the internet, global reach, digital distribution, audience consumption and digital technologies.
Background and reach - http://www.ifpi.org/nurturing-and-promoting-talent/ed-sheeran
Using Snapchat - http://www.thedrum.com/news/2017/01/06/ed-sheeran-hides-new-single-snapchat-lens-part-album-teaser-campaign
How he recently broke the charts and spotify- https://musicindustryblog.wordpress.com/2017/03/13/how-ed-sheeran-broke-the-charts/
http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html
How he helped boost the industry figures and revenue - http://www.independent.co.uk/arts-entertainment/music/news/ed-sheeran-uk-album-sales-music-industry-streaming-physical-sales-2017-first-quarter-take-that-rag-n-a7675996.html
How Atlantic Records a subsidiary of Warner Music marketed Divide - http://musically.com/2017/03/31/marketing-ed-sheeran-divide-cats/
Social Media marketing campaigns
This article explores how artists have used social media to create some exciting and interactive marketing campaigns in a music 2.0 world where the audience are steering the industry.
http://harkable.com/blog/the-best-social-media-campaigns-in-music/
This article raises some excellent points about the internet and the use of social media in the marketing and consumption of music.
http://harkable.com/blog/the-best-social-media-campaigns-in-music/
http://harkable.com/blog/the-best-social-media-campaigns-in-music/
This article raises some excellent points about the internet and the use of social media in the marketing and consumption of music.
http://harkable.com/blog/the-best-social-media-campaigns-in-music/
Katy Perry using the platform of social media to market her music
Katy Perry releases her latest single on Friday 28th April - here's how she has interacted with her fans and created hype and buzz about her impending release.....
http://www.billboard.com/articles/columns/pop/7775013/katy-perry-cherry-pie-tweets
http://www.cknw.com/syn/73/133005/tross-katy-perry-shares-a-clip-of-new-song-bon-appetit-using-cherry-pie-recipe
http://www.teenvogue.com/story/katy-perry-teases-bon-appetit-with-cherry-pie-recipe
Excellent case study material - Beyonce and Lemonade!
Beyonce created an amazing cross media marketing campaign for the release of her album Lemonade last year. She surprised fans by dropping the entire album with no prior marketing - here is how she made the most of cross media convergence (utilising a range of media platforms to promote herself and present her album for digital download). She used the internet to get her album international success.
Make notes from the links below and research this further independently:
https://www.musicbusinessworldwide.com/beyonces-lemonade-is-a-piracy-smash-but-its-taken-tidal-to-no-1/
http://www.ghost.la/blog/2016/4/26/beyonc-turns-lemons-into-digital-marketing-lemonade
https://www.noisylittlemonkey.com/blog/marketing-beyonce-lemonade
http://www.campaignlive.co.uk/article/beyonce-vs-radiohead-art-explosive-album-drop/1393545
https://onlineacademiccommunity.uvic.ca/beycreative/2016/11/16/beyonce-media-branding-strategies-and-lemonade/
Tuesday 25 April 2017
Monday 24 April 2017
Current Statistics
Here are some links to explore for current statistics on the industry and audience consumption;
https://musicindustryblog.wordpress.com/2017/02/26/global-recorded-market-music-market-shares-2016/
http://winformusic.org/files/WINTEL%202015.pdf
http://www.digitalmusicnews.com/2016/08/03/two-thirds-music-sales-come-three-major-labels/
https://musicindustryblog.wordpress.com/2017/02/26/global-recorded-market-music-market-shares-2016/
http://winformusic.org/files/WINTEL%202015.pdf
http://www.digitalmusicnews.com/2016/08/03/two-thirds-music-sales-come-three-major-labels/
Friday 21 April 2017
Useful revision tools
Key Terms
https://quizlet.com/8441245/the-music-industry-g322-media-studies-flash-cards/An excellent blog with additional info
Thursday 6 April 2017
Pros and Cons of Music Piracy
REMEMBER
Music Piracy has always been around but because of the proliferation of hardware and software and the development of the internet, which has led to a significant change in audience consumption habits, digital piracy has grown and rocked the music industry by hitting it's core market. David Gauntlett attributes this shift in the industry from institutionally controlled to more audience led to the change from push to pull media (web 1.0 to web 2.0). Clay Shirky outlines how the 'fluidity' of media has seen the industry transform. Technological and media convergence have seen an increase in audiences obtaining music for free from a multitude of sources. Youtube 'ripping' saw a 25% increase last year and the music industry claims that 12.5 billion in revenue was lost last year with artist development funds becoming almost depleted. However, there are seemingly pros and cons to piracy;
https://portlandmusicfoundation.org/8-pros-and-cons-of-music-piracy
Wednesday 5 April 2017
Tuesday 4 April 2017
Monday 3 April 2017
Excellent additional sources of case study material
http://portfolio.reigate.ac.uk/view/view.php?id=7971
http://musicindustrysectionb.blogspot.co.uk/
http://www.musicweek.com/
http://www.bpi.co.uk/default.aspx
https://www.theguardian.com/business/musicindustry
http://www.hypebot.com/
http://www.sheffieldav.com/education/how-technology-transformed-music-industry
https://www.riaa.com/wp-content/uploads/2015/09/LabelsAtWork.pdf
http://musicindustrysectionb.blogspot.co.uk/
http://www.musicweek.com/
http://www.bpi.co.uk/default.aspx
https://www.theguardian.com/business/musicindustry
http://www.hypebot.com/
http://www.sheffieldav.com/education/how-technology-transformed-music-industry
https://www.riaa.com/wp-content/uploads/2015/09/LabelsAtWork.pdf
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