2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
You must choose to focus on one of the following media areas. You may also refer to other media in your answer.
Film
Music
Newspapers
Radio
Magazines
Video games
How to structure your response (see below for some class approaches to this question - some sections were wiped off for space so refer to your class notes).
No comments:
Post a Comment